In this article:

• CNAME
• Domain name
• DKIM
• DMARC
• DNS
• IP Address
• Reputation
• SPF

CNAME (or CNAME Record)

A Canonical Name record is a type of DNS record (see below). Think of a CNAME record as an alias.

When you’re using our Premium email service, your domain becomes an alias for MeetMax’s domain. That way, you can send emails out of MeetMax, but the From address is your own domain.

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Domain Name (or Domain)

Your domain name identifies the websites and email addresses of your organization. It has a .com, .org, or other designation.

For example, our domain is meetmax.com. That’s our website address, and our team’s email addresses are all “@meetmax.com.”

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DKIM

DomainKeys Identified Mail (DKIM) verifies that you are the author of all emails sent from your domain. DKIM combines with DMARC and SPF (see below) to help combat spam, phishing, and other email fraud.

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DMARC

DMARC is a security protocol that helps protect your domain from unauthorized use, or email spoofing.

MeetMax has a DMARC record, but it only applies to mail sent from meetmax.com. That’s why, if you’re using our Premium email service, you’ll want to add a DMARC record to your own domain.

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DNS

The Domain Name System is the official registry of who owns what domain name. It’s also the official record of any subdomains you create. (For example, we've created the subdomain events.meetmax.com.)

DNS also translates every domain name to its assigned IP address.

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IP Address

Your Internet Protocol address is a unique series of numbers. Every device connected to the internet has this kind of digital address.

When you set up a Premium email address with MeetMax, we assign you a dedicated IP address, so you can send emails from there.

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Reputation (Sender Reputation)

Reputation is a measure of how trustworthy your domain is as an email sender. Your reputation determines whether emails you send end up in inboxes, or spam folders.

MeetMax maintains a high sender reputation. Our partners at SendGrid have a useful list of reputation tests your IT team can perform on your domain.

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SPF

The Sender Preferred Framework is a security protocol. It verifies that an email server is authorized to send emails from the sender’s domain.